The Royal Etiquette Academy

Inquire To Train With Jamie

Jamie Mori

The fourth of six children, Jamie was born and raised in rural Southern Illinois where she enjoyed a childhood filled with country living, hard work and warm summer evenings. There was always a revolving door of weekday lunch guests, relatives for weekend fish frys and live music.

After high school she attended Southern Illinois University in Carbondale, Illinois before taking a break from college to join the United States Air Force.  It was there, while stationed in Denver, Colorado, that Jamie met Ken Mori.  The two married in December of 1989.

Once her term in the military was up she finished her undergraduate work then attended Logan College of Chiropractic in St. Louis, Missouri, earning her Doctorate of Chiropractic in December of 1999.

In August of 2001, Ethan Gage Mori was born. Deciding to become a stay-at-home, homeschooling mom, Jamie worked as an adjunct professor for the biology department of Southwestern Illinois College, allowing her the time to be home raising her son.

In February of 2006, Jamie and her husband Ken relocated their family automotive business to Raleigh, North Carolina.  She worked from her home office while finishing up her son’s studies, then a year before her son began at North Carolina State University in 2017 (yes he was 15 years old) she began working full-time out of their Dent Dominator retail location as Vice-President of Operations.

Still helping to run the day-to-day operations, it was here where Jamie’s vision for The Royal American came to light.

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The Royal American Etiquette Academy

If it weren’t for the year 2020, The Royal American Etiquette Academy may never have been born.  It was during that year Jamie had two revelations that culminated to create one big vision.

First, she realized that over the past 28 years, she and her husband had created a successful automotive service business.  But more than that, they had set an industry standard for the care of customers and the way she thought they ought to be treated; as if they were guests in her own home.  She realized, in addition to the exceptional paintless dent repair service they offered, their success was also due in large part to their customers’ word-of-mouth as raving fans.  It was the small things, like the decor and design of the waiting room to the daily fresh baked cookies that won customers over. 

As she tried to refine and define exactly what it was that they had touched on, that so many of their customers appreciated and loved about their business, it was an “ah-ha” moment when she realized that they unwittingly had been practicing good manners and politeness, along with proper etiquette, and in doing so, had set themselves apart from the competition.  It wasn’t a conscious thing, it was just the way they were brought up and the way they had approached their professional lives, both separate and together.

The second thing that had happened in 2020 wasn’t so much the obvious – the pandemic, but it was the way she observed people treating one another.  Coming off of four years of political divide in America, it appeared that the pandemic of 2020 was the final straw to throw politeness and manners out the window.  Jamie couldn’t believe the level of rudeness and the breakdown of social manners that she had witnessed over the previous five years.

That was when she decided that there was a great need, maybe the greatest ever before, to teach etiquette, manners, politeness and overall social skills to a newly minted American culture.  This wasn’t about going back to strict finishing school days of old, although note that she doesn’t believe that would necessarily be a bad thing, but instead about regaining a civil society through manners.

Jamie believes wholeheartedly that success, in all aspects of life, whether it be in a career or job, building a small business, in relationships with loved ones or just interacting with strangers, can get down to the simplest form of social manner. She calls it the Power of Polite ™, (the working title of her new book being released early 2022,) and it is the foundation with which she built The Royal American Etiquette Academy.

  • Jamie is a Certified Success Principles Coach from Jack Canfield, author of the best selling Chicken Soup books.
  • A Certified Trainer from the American School of Protocol specializing in working with corporate America.
  • And trained from the prestigious, London based, international etiquette and protocol training institute, The English Manner in conjunction with Beaumont Etiquette, The Plaza Hotel, New York.
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Why call it The Royal American Etiquette Academy?

Jamie bleeds red, white and blue.  While she loves to travel all over the world, there is no place she would rather call home than The United States of America.  Jamie is American through and through and never wants to change that.

Therefore, it is very important to her that the name of this company not be misunderstood.  She wants to make it clear that she is NOT trying to turn America back into that from which it came, a country with a monarch.

In fact, it is quite the opposite.  She believes strongly in American exceptionalism and their right to take their place, with heads held high, at any table anywhere in the world.  That is the first point.

Secondly, she loves that America is the home where any dream is possible and that everyone, no matter where they came from or what hardships they have endured, can make an exceptional life for themselves. It is with this knowledge and her passion for teaching these skills, necessary to realize success, that Jamie has devoted the rest of her life to.  She believes ardently that manners, etiquette and politeness are what she likes to call The Polite Advantage™ and is that which can set those who are looking for success apart from the crowd.

And lastly, America has always been a melting pot.  A land that has welcomed people, cultures and ideas from all around the globe.  It is this kind, welcoming spirit that she wants to have nurtured to grow into a shining symbol of who America is as a nation.  Etiquette and manners is nothing more than showing kindness and respect to others.  It is Jamie’s vision and dream that we be the leaders of the world in this arena.

“We are the Kings and Queens of our own Kingdoms.  In America WE get to decide the kind of life we want to live.  I am fortunate enough to live in a country where I do not need to be told if my family lineage is worthy of being royal. I decide.  I write my history book. I claim a life of dignity, kindness, success and exceptionalism.  This is my Kingdom, my world and I get to decide the life I shall live. I choose Greatness!”  – Jamie Mori